Today’s workplace is very different than it was years ago. Workforce demographics are changing. Internal communication plays a greater role than ever before in aligning people behind common goals.

Here are 5 reasons why good internal communication is important for success:

1. The drive for purpose: As employees, it’s normal for us to want to understand our goals and be fully informed and confident about our contributions toward those plans. When we feel valued, listened to, we will feel more like we’re part of the team. In addition, a recent global survey of 26,000 LinkedIn members, conducted by the research firm Imperative, found that 73 percent of its participants want a career in which they feel that their job matters.

A good internal communication is important to motivate employees and help them work toward common goals in a work friendly and happy environment.

2.Empower and support middle management: Most companies would convey information top-down through their hierarchies. However, it’s only fair that the very same information gets conveyed thoroughly in every level. It’s always important to ensure effective communication reaches out to the people who actually do the work too. To make this chain much more effective, providing the right and constructive information or feedback to your employees will enhance and develop a stronger internal communication for companies to understand their workforce better. In turn, train better managers.

3. Keep your brand promise: The same way your customers expect your brand to live up to its promises, that’s the same way how you should keep it with your employees too. When you have clear and communicated goals, well-informed and well-trained employees, positive attitude and happy faces, these will significantly improve your relationship with your customers too. Good brands are built from inside out. So, always start with your employees and raise their satisfaction and confidence as these will be mirrored onto your customers.

4. Handle crisis through internal communication: Often times, during an unexpected crisis, managers seem to be fully immersed in the situation rather than communicating with their employees. In a crisis, your employees would be most helpful to you. Your employees will help steer people’s perception about a situation. This in turn, supports short and long-term crisis management.

5. Limit rumours and enhance transparency: Rumours and gossiping often create unnecessary misunderstandings. Employees may interpret messages differently based on their own context which could be very one sided. Employees should always learn about important company news internally rather than finding them out from an external source. A well-informed employee is a happy employee.

In conclusion, internal communication and employee engagement should be at the top of every company’s list of priorities. When you have a good and strong internal communication, your employees are happy and so are your customers and helps builds success for your company.

Do you have interesting ideas on how to further boost internal communication? We would love to hear from you.

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